415/686-8442
Legal Marketing & Public Relations Consultant
Marketing Professional Services
Marketing & Public Relations Services
A successful marketing plan defines your goals, your services, key target markets and activities that reach them effectively and efficiently for the best ROI. A strategic marketing plan is your GPS to success.
Inform key markets of victories, interesting cases, and practice changes. We help you write and distribute press releases, and design and place ads in appropriate venues to advance your marketing goals.
Clients, prospects and referral sources (CPR) represent your firm's best business opportunities. We help you create an up-to-date, complete and accessible contact database that supports and tracks results of your marketing activities.
Clear, concise, persuasive writing -- for website content, press releases, ads, blogs, and social media sites -- communicates who you are and what you do to your most important markets, informing, educating and ultimately persuading prospects to hire you and referral sources to recommend you.
Today's dynamic marketplace means that you must constantly track and evaluate results of your marketing efforts to identify winning activities, and refine or abandon those that are unproductive. We help you set up a practical, simple, cost-effective tracking system that keeps you on the path to success.
We provide one-on-one coaching and/or small-group workshops and retreat presentations providing real-world, practical tips on how to reach and land clients within ethical boundaries.
Retreats provide the perfect opportunity to have your attorneys -- or entire staff -- focus on how to market your practice. We work with you to design hands-on workshops tailored to your practice that include small-group breakout sessions to encourage group brainstorming that produce real-world approaches to nurture current clients and devekop new business.
FEES: Ms. Graham's base rate is $135 per hour. She offers a project rate of $725 for a six-hour project, with additional hours on the project billed with client's prior consent at $110 per hour. She also works with a limited number of clients via a written retainer, an option designed to assist firms who do not require full-time, in-house marketing services but recognize the importance of ongoing marketing efforts. Fees are due at project onset.
Strategic Marketing Plans-Your GPS for Success
Press Releases & Advertising - Tell Your Story
Contact Management Databases - Stay in Touch
Promotional Writing & Social Media
Tracking Results
Sales, Marketing & Ethics Training
Retreats
Legal marketing refers to all activities that promote legal services to clients, prospects, and referral sources. An appropriate mix of marketing activities that reach your key markets is the most important part of your strategic marketing plan. Tracking and responding to results helps keep your plan current, focused and successful. Terry Graham provides the full range of marketing and public relations services to create and support your marketing goals.