Terry Graham, M.A.
415/686-8442
Marketing & Public Relations Consultant
Marketing Professional Services
Important Links
State Bar of California
State Bar of California
State Bar of California
1-800/238-4427 (in California)
415/538-2150 (outside California)
1-800/843-9053 (Atty Complaint Hotline)
415/538-2150 (outside California)
1-800/843-9053 (Atty Complaint Hotline)
State Bar of California
State Bar of California
In California, the Rules of Professional Conduct govern most legal marketing communications. Attorneys should be aware of these rules before they embark upon marketing efforts. The State Bar Hotline can answer questions regarding these rules.
What is Legal Marketing?
Legal marketing refers to all forms of "communications" and "solicitations" that promote services provided by lawyers to prospects, with the ultimate goal being a "sale." Marketing of professional service such as law requires special attention be paid to help key marketing targets distinguish your services from those offered by your competitors. A strategic marketing plan -- whether it is for your firm, a practice group, or an individual attorney -- identifies your services, key target markets, and an appropriate, realistic, cost-effective mix of marketing activities. A marketing calendar keeps you on track. Tracking soft- and hard-dollar results over time allows you to identify, improve and strengthen best activities. To succeed, your marketing plan must always be a work in progress, as dynamic as the market itself. (Terry Graham, brings years of experience and an entrepreneur's perspective to your specific situation. She has developed scores of marketing plans tailored to meet her clients' needs.)
Legal marketing refers to all forms of "communications" and "solicitations" that promote services provided by lawyers to prospects, with the ultimate goal being a "sale." Marketing of professional service such as law requires special attention be paid to help key marketing targets distinguish your services from those offered by your competitors. A strategic marketing plan -- whether it is for your firm, a practice group, or an individual attorney -- identifies your services, key target markets, and an appropriate, realistic, cost-effective mix of marketing activities. A marketing calendar keeps you on track. Tracking soft- and hard-dollar results over time allows you to identify, improve and strengthen best activities. To succeed, your marketing plan must always be a work in progress, as dynamic as the market itself. (Terry Graham, brings years of experience and an entrepreneur's perspective to your specific situation. She has developed scores of marketing plans tailored to meet her clients' needs.)